Any company that wants to reach its target audience needs to have a mobile version of their Web site. According to Cisco’s Visual Networking Index, mobile data traffic tripled from 2010 to 2011, and the average use of smart phones doubled in 2010. Today, smartphones represent 78-percent of global mobile data traffic. These numbers alone should be enough to convince a savvy business owner that a mobile Web site is important.
A mobile website provides your business with a fast and efficient way to connect with your customers. Today’s customers don’t want to be encumbered by a desktop or laptop. They want your products or information about your business right now. Today’s customers will not wait to get home and look at your site. They’ll use their smartphone and find someone else.

Mobile websites allow you to give customers an easier way to purchase your products and services. Most mobile device users store their purchasing and credit information on their device. With a click of a button they can easily make a purchase. Making things easier for your customers will result in sales, which means a larger bottom line for your business.

If your company has a Web site developed in ColdFusion, it’s important for you to consider having your mobile site built by a company that specializes in mobile ColdFusion Web development. The explosion in mobile technology will continue to grow, and it’s important for your business to develop a mobile Web development strategy. By doing this, you will make it easier for your customers to access your Web content, which in turn will help your business grow.

The mobile Web isn’t a fad. If you want your company to take advantage of this growth, it’s time for you to consider a mobile web development strategy.

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